Active 10

Active 10

We all know how important it is to be active. The good news is that you don’t have to go to the gym or start expensive fitness programmes, walking counts too! Just ten minutes of brisk walking every day can get your heart pumping and can make you feel more energetic, as well as lowering your risk of serious illnesses like heart disease and type 2 diabetes. Going for a brisk walk is also a great way to clear your head.

To help you get started, a new strand of work from Public Health England’s One You programme is encouraging all adults to build more physical activity into their life by simply walking briskly for ten continuous minutes or more every day, known as ‘Active 10s’. Active 10s are simple to fit into your day, from taking the dog out to going for a lunchtime walk.

There is a free Active 10 app which shows how much brisk walking you are doing and where you can fit ten minute bursts of brisk walking into your day.


Without knowing it, by the time we reach our 40s and 50s many of us will have dramatically increased our chances of becoming ill later in life. Whether we are eating the wrong things, drinking more than we should, continuing to smoke despite everything we know, or just not being active enough, all of these small things can add up to an unhealthy you. Making better choices today can have a huge influence on our health, and could prevent conditions like type 2 diabetes, cancer and heart disease, and reduce our risk of suffering a stroke or living with dementia, disability and frailty in later life.

Physical inactivity is a major cause of disease and disability for adults in the UK and costs the NHS millions every year. The campaign, Active 10 was created following research which found that 60% of middle aged adults had not walked for 10 or more consecutive minutes in the last month. Active 10 aims to highlight the difference that at least ten minutes of physical activity a day now, can make to your health in later life.

Brisk Walking and the Active 10 App

The good news is that just 10 continuous minutes of brisk walking counts as physical activity. Brisk walking is simply walking faster than you would do normally, which gets the heart pumping, makes you feel more energetic and helps to improve your mood. Over time it can also help to lower the risk of serious illness like heart disease and type 2 diabetes. Active 10 has a free app you can download which includes tips and encouragement to help you fit ten-minute brisk walking sessions into your daily routine. It also tells you how much brisk walking you are currently doing as well as helping you to slowly build up from just 10 minutes of exercise to 30 minutes a day by providing regular rewards, challenges and encouragement.

Ready to get started?

This 10-minute quiz will give you an idea of improvements you can make to better your long-term health.


Download this app to see how much brisk walking you currently do and set new targets for physical activity.

  • Active 10 App

Visit the Active 10 website to find out more:

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